Senior Data & AI Manager · Casablanca, Morocco

Turning complex data ecosystems into reliable, scalable business value.

With a 25-year track record in IT leadership, I bridge the gap between complex data ecosystems and business value—modernising platforms, hardening governance, and deploying AI solutions that optimise operations and transform the customer journey.

Let’s Connect Explore Impact

25+

Years of IT leadership

Data + AI

Strategy, governance, delivery

Enterprise

Transformation at Orange Morocco

Abdellah ABAID

Senior Data & AI Manager

Leads advanced data solutions and analytics frameworks aligned with business growth and digital transformation.

Bridges business, technology, governance, and execution across high-impact enterprise initiatives.

Focused on making data more actionable, secure, and scalable for long-term competitive advantage.

Experience

A progression of leadership roles focused on data transformation, enterprise IT modernization, and business-aligned innovation.

Data & AI Senior Manager

Orange Morocco

2024 – Present

• Drives the identification and deployment of high-value data and AI use cases that improve operational efficiency and elevate customer experience.
• Leads data platform oversight, governance, and data quality practices to strengthen reliability, scalability, and security across enterprise systems.

Senior Manager – Performance, Data AI & Internal IT

Orange Morocco

2021 – 2024

• Directed internal information systems spanning SAP, HR Access, and enterprise IT architecture to ensure operational continuity and coherent system evolution.
• Managed the IT project portfolio, annual budget execution, and overall IS economic performance with a focus on governance and efficiency.
• Partnered with business teams to shape data initiatives and AI use cases aligned with strategic priorities.

Senior Manager – Commercial IT

Orange Morocco

2013 – 2021

• Contributed to the launch of new solutions, products, and services in alignment with business roadmaps and commercial priorities.
• Oversaw analysis and development across critical IT domains including billing, order management, CRM, provisioning, mediation, recharge, and prepaid systems.

Manager – CRM & BI

Orange Morocco

2006 – 2013

• Led the maintenance and evolution of CRM and BI applications to preserve service continuity and keep platforms aligned with business needs.

IT Project Manager

Orange Morocco

2001 – 2006

• Delivered IT projects end to end while maintaining close control over both technical execution and financial follow-up.

Core Skills & Tech Stack

Strategic leadership combined with hands-on understanding of modern data, analytics, and enterprise technology environments.

Strategy & Governance

Data Strategy & Governance
AI / GenAI Use Case Delivery
Leadership & Team Development
Budget & Vendor Management

Analytics & BI

Power BI SAP BI Qlik Sense Advanced Analytics

Data Platforms

Cloudera Data Platform Dataiku Starburst OpenMetadata

Engineering & Delivery

Python SQL Architecture Modernization Cross-Functional Delivery

Impact Areas

Data & AI

Enterprise AI Use Case Delivery

Enabled business teams to identify and deploy valuable data and AI initiatives designed to improve efficiency and customer-facing outcomes.

Governance

Data Platform Reliability & Governance

Strengthened platform oversight, governance, and data quality practices to support secure, scalable, and dependable enterprise operations.

Commercial IT

Business-Critical Systems Leadership

Oversaw high-impact domains such as billing, CRM, order management, provisioning, mediation, recharge, and prepaid platforms.

Transformation

IT Portfolio & Architecture Evolution

Guided project portfolio execution, budget performance, and architecture evolution to maintain continuity while enabling long-term modernization.